{"id":1159,"date":"2026-09-21T07:14:59","date_gmt":"2026-09-21T14:14:59","guid":{"rendered":"https:\/\/alef.life\/blog\/?p=1159"},"modified":"2026-09-21T07:14:59","modified_gmt":"2026-09-21T14:14:59","slug":"yalda-night","status":"publish","type":"post","link":"https:\/\/alef.life\/blog\/yalda-night\/","title":{"rendered":"Yalda Night with Alef"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"250\" data-end=\"465\">Yalda Night was an opportunity for the Alef family to celebrate one of Iran&#8217;s most cherished traditions while also spending time together, revisiting our shared identity, and learning more about the brand&#8217;s journey.<\/p>\n<p dir=\"auto\" data-start=\"467\" data-end=\"755\">To mark the occasion, Alef organized an online Yalda competition for colleagues. The questions were based on Alef&#8217;s brand Credential and its affiliated brands, giving employees a chance to test their knowledge of the brand&#8217;s identity, values, and story in a friendly and engaging setting.<\/p>\n<p dir=\"auto\" data-start=\"757\" data-end=\"990\">Speed and accuracy were the two main criteria in the competition. Participants had a limited amount of time to answer the questions, and those who achieved the highest number of correct answers in the shortest time ranked at the top.<\/p>\n<p dir=\"auto\" data-start=\"992\" data-end=\"1124\">At the end of the competition, five colleagues with the best overall performance received a Pakshoma Flow vacuum cleaner as a prize.<\/p>\n<p dir=\"auto\" data-start=\"1126\" data-end=\"1367\">The Alef Yalda competition was more than just a contest. It created an opportunity to revisit our shared identity, learn more about the organization, and enjoy a different kind of experience with the colleagues who help shape Alef every day.<\/p>\n<p dir=\"auto\" data-start=\"1369\" data-end=\"1540\" data-is-last-node=\"\" data-is-only-node=\"\">This year&#8217;s Yalda celebration brought together learning, friendly competition, and shared moments that made the sense of togetherness within the Alef family even stronger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yalda Night was an opportunity for the Alef family to celebrate one of Iran&#8217;s most cherished traditions while also spending time together, revisiting our shared identity, and learning more about the brand&#8217;s journey. To mark the occasion, Alef organized an online Yalda competition for colleagues. The questions were based on Alef&#8217;s brand Credential and its &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events"],"_links":{"self":[{"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/posts\/1159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/comments?post=1159"}],"version-history":[{"count":2,"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/posts\/1159\/revisions"}],"predecessor-version":[{"id":1163,"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/posts\/1159\/revisions\/1163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/media\/1160"}],"wp:attachment":[{"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/media?parent=1159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/categories?post=1159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alef.life\/blog\/wp-json\/wp\/v2\/tags?post=1159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}