{"id":1031,"date":"2026-05-10T13:48:13","date_gmt":"2026-05-10T13:48:13","guid":{"rendered":"https:\/\/alef.life\/?post_type=job&p=1031"},"modified":"2026-05-16T07:41:21","modified_gmt":"2026-05-16T07:41:21","slug":"%d9%85%d8%af%db%8c%d8%b1-%d8%a8%d8%b1%d9%86%d8%af","status":"publish","type":"job","link":"https:\/\/alef.life\/fa\/job\/%d9%85%d8%af%db%8c%d8%b1-%d8%a8%d8%b1%d9%86%d8%af\/","title":{"rendered":"\u0645\u062f\u06cc\u0631 \u0628\u0631\u0646\u062f"},"content":{"rendered":"
\n

\u0645\u0634\u062e\u0635\u0627\u062a \u0645\u0648\u0642\u0639\u06cc\u062a \u0634\u063a\u0644\u06cc<\/h2>\n

\u0631\u0648\u0632 \u0648 \u0633\u0627\u0639\u062a \u06a9\u0627\u0631\u06cc:<\/strong>
\n\u0634\u0646\u0628\u0647 \u0627\u0644\u06cc \u0686\u0647\u0627\u0631\u0634\u0646\u0628\u0647 8:00 \u0627\u0644\u06cc 17:30 \u0648 \u067e\u0646\u062c\u0634\u0646\u0628\u0647 8:00 \u0627\u0644\u06cc 12:30<\/p>\n

\u0646\u0648\u0639 \u0647\u0645\u06a9\u0627\u0631\u06cc:<\/strong>
\n\u062a\u0645\u0627\u0645 \u0648\u0642\u062a<\/p>\n

\u0633\u0641\u0631\u0647\u0627\u06cc \u06a9\u0627\u0631\u06cc:<\/strong>
\n–<\/p>\n

\u0645\u0632\u0627\u06cc\u0627 \u0648 \u062a\u0633\u0647\u06cc\u0644\u0627\u062a:<\/strong>
\n\u2014<\/p>\n

\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0632 \u0646\u0638\u0631 \u06a9\u0627\u0631\u0641\u0631\u0645\u0627<\/h2>\n

\u06f5 \u0633\u0627\u0644 \u0633\u0627\u0628\u0642\u0647 \u06a9\u0627\u0631 \u062f\u0631 \u06af\u0631\u0648\u0647 \u0634\u063a\u0644\u06cc \u0645\u0634\u0627\u0628\u0647
\n\u0633\u0627\u0628\u0642\u0647 \u06a9\u0627\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc<\/p>\n

\u0634\u0631\u062d \u0634\u063a\u0644 \u0648 \u0648\u0638\u0627\u06cc\u0641<\/h2>\n

\u062a\u0639\u0631\u06cc\u0641 \u0634\u063a\u0644:<\/strong><\/p>\n

\u0645\u062f\u06cc\u0631 \u0628\u0631\u0646\u062f \u0645\u0633\u0626\u0648\u0644 \u062a\u0648\u0633\u0639\u0647\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u062a\u0642\u0648\u06cc\u062a \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u0633\u062a.
\n\u0627\u06cc\u0646 \u0646\u0642\u0634 \u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0646\u062f\u060c \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0628\u06cc\u0646 \u062a\u06cc\u0645\u200c\u0647\u0627\u060c
\n\u0628\u0647 \u0631\u0634\u062f \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n

\u0648\u0638\u0627\u06cc\u0641 \u0648 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a\u200c\u0647\u0627:<\/strong><\/p>\n

\u067e\u0627\u06cc\u0634 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0631\u0646\u062f (Brand KPIs) \u0645\u0627\u0646\u0646\u062f \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f\u060c \u062a\u0631\u062c\u06cc\u062d \u0628\u0631\u0646\u062f \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc
\n\u062a\u0648\u0633\u0639\u0647 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc (Customer Experience) \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f
\n\u0645\u062f\u06cc\u0631\u06cc\u062a \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f (Brand Identity) \u0634\u0627\u0645\u0644 \u0644\u062d\u0646\u060c \u067e\u06cc\u0627\u0645 \u0648 \u062a\u0635\u0648\u06cc\u0631 \u0628\u0631\u0646\u062f
\n\u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u0641\u0631\u0648\u0634\u060c \u0645\u062d\u0635\u0648\u0644 \u0648 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc
\n\u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u0628\u0631\u0646\u062f \u062f\u0631 \u062a\u0645\u0627\u0645\u06cc \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 (Touchpoints)
\n\u062a\u062f\u0648\u06cc\u0646 \u0648 \u0627\u062c\u0631\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631
\n\u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0648\u062f\u062c\u0647 \u0628\u0631\u0646\u062f \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627
\n\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0648 \u0627\u062c\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc
\n\u062a\u062d\u0644\u06cc\u0644 \u0628\u0627\u0632\u0627\u0631\u060c \u0631\u0642\u0628\u0627 \u0648 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646
\n\u0645\u0627\u0644\u06a9\u06cc\u062a \u06a9\u0627\u0645\u0644 \u0628\u0631\u0646\u062f \u062f\u0631 \u062d\u0648\u0632\u0647 Home Appliances
\n\u062a\u0639\u0631\u06cc\u0641 Positioning\u060c پیام House \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc
\n\u062a\u0639\u0631\u06cc\u0641 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u0646\u0648\u0634\u062a\u0646 Brand Brief
\n\u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 Insight \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u062e\u062a \u0645\u0634\u062a\u0631\u06cc \u0648 \u0631\u0642\u0628\u0627
\n\u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u0627\u062c\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u062a\u0648\u0633\u0637 Vertical Teams \u0648 MarCom<\/p>\n

\u0634\u0631\u0627\u06cc\u0637 \u0627\u062d\u0631\u0627\u0632:<\/strong><\/p>\n

\u062a\u062d\u0635\u06cc\u0644\u0627\u062a: \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u06cc\u0627 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u0627\u0631\u0634\u062f \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0627 \u0631\u0634\u062a\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637
\n\u062d\u062f\u0627\u0642\u0644 \u06f5 \u0633\u0627\u0644 \u062a\u062c\u0631\u0628\u0647 \u062f\u0631 \u062d\u0648\u0632\u0647 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u06cc\u0627 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af
\n\u062a\u0633\u0644\u0637 \u0628\u0647 \u0627\u0635\u0648\u0644 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc
\n\u0645\u0647\u0627\u0631\u062a \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0648 \u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9
\n\u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u067e\u0631\u0648\u0698\u0647 \u0648 \u06a9\u0627\u0631 \u062a\u06cc\u0645\u06cc
\n\u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0648 \u0627\u0631\u0627\u0626\u0647 \u0642\u0648\u06cc<\/p>\n

\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627 \u0648 \u0634\u0627\u06cc\u0633\u062a\u06af\u06cc\u200c\u0647\u0627:<\/strong><\/p>\n

Brand Ownership \u0628\u0627\u0644\u0627 \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0642\u0648\u06cc
\n\u062a\u0648\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 Insight \u0628\u0647 Positioning \u0648 Campaign Brief
\n\u062f\u0631\u06a9 \u062a\u062c\u0627\u0631\u06cc (Business Acumen) \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627
\n\u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642 \u0627\u0632 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc
\n\u062e\u0644\u0627\u0642\u06cc\u062a \u0648 \u0646\u0648\u0622\u0648\u0631\u06cc
\n\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u0631\u0627\u06cc\u06cc
\n\u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc
\n\u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<\/p>\n

\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPIs):<\/strong><\/p>\n

\u0628\u0647\u0628\u0648\u062f \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc (NPS, Retention Rate)
\n\u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f (Brand Awareness)
\n\u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f
\n\u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f
\n\u0631\u0634\u062f \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631<\/p>\n

\u06af\u0632\u0627\u0631\u0634\u200c\u062f\u0647\u06cc:<\/strong><\/p>\n

\u0628\u0647 Marketing Director<\/p>\n

\u0647\u0645\u06a9\u0627\u0631\u06cc \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0646\u0632\u062f\u06cc\u06a9:<\/strong><\/p>\n

Insight Department
\nMarCom (Campaign \/ Digital \/ PR \/ BTL)
\nCreative Director & Designers
\nGTM Team
\nSales & Product<\/p>\n

\u0634\u0631\u0627\u06cc\u0637 \u0627\u062d\u0631\u0627\u0632 \u0634\u063a\u0644<\/h2>\n

\u0633\u0646:<\/strong>
\n\u06f3\u06f5 \u062a\u0627 \u06f4\u06f5 \u0633\u0627\u0644<\/p>\n

\u062c\u0646\u0633\u06cc\u062a:<\/strong>
\n\u062a\u0641\u0627\u0648\u062a\u06cc \u0646\u062f\u0627\u0631\u062f<\/p>\n

\u062a\u062d\u0635\u06cc\u0644\u0627\u062a:<\/strong>
\n\u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u0627\u0631\u0634\u062f | \u0645\u062f\u06cc\u0631\u06cc\u062a \/ \u0628\u0627\u0632\u0631\u06af\u0627\u0646\u06cc \/ \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631<\/p>\n<\/div>\n","protected":false},"template":"","job_position":[42],"job_city":[41],"job_brand":[44],"class_list":["post-1031","job","type-job","status-publish","hentry","job_position-marketing","job_city-tehran","job_brand-alef"],"acf":[],"_links":{"self":[{"href":"https:\/\/alef.life\/fa\/wp-json\/wp\/v2\/job\/1031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alef.life\/fa\/wp-json\/wp\/v2\/job"}],"about":[{"href":"https:\/\/alef.life\/fa\/wp-json\/wp\/v2\/types\/job"}],"wp:attachment":[{"href":"https:\/\/alef.life\/fa\/wp-json\/wp\/v2\/media?parent=1031"}],"wp:term":[{"taxonomy":"job_position","embeddable":true,"href":"https:\/\/alef.life\/fa\/wp-json\/wp\/v2\/job_position?post=1031"},{"taxonomy":"job_city","embeddable":true,"href":"https:\/\/alef.life\/fa\/wp-json\/wp\/v2\/job_city?post=1031"},{"taxonomy":"job_brand","embeddable":true,"href":"https:\/\/alef.life\/fa\/wp-json\/wp\/v2\/job_brand?post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}