The Story of ALEF
ALEF is the result of five decades of dedication, built to bring comfort to every Iranian family. Evolving from a movement into a unified identity, ALEF now represents a simple, accessible lifestyle. Backed by brands like Pakshoma, Midea, Kenwood, Candy, Miwa, and Asteria, ALEF has become a symbol of modern Iranian living.
Assembly of Lady Wash washing machines (Belgium)
Pakshoma brand recognized as the producer of top-load washing machines
Successful collaboration with Philips and start of partnership with Ocean brand
Establishment of Alborz Polar Company
Beginning of cooperation with LG
LG became Pakshoma's biggest commercial partner at middle east
Remarkable growth of the Pakshoma brand and expansion of infrastructure and factory area
Registration of the Miva trademark
Start of production line for 1.5L, 500ml, and 200ml mineral water and launch of the first product to the market
Establishment of an air conditioning factory
establishing the Shanghai office, Pakshoma launched a full (non-assembly) dishwasher production line in Iran, becoming the only dishwasher manufacturer in Iran
Pakshoma launched Iran’s first fully robotic fridge-freezer line and partnered with Midea, and with a new 30,000 m² factory, became the country’s largest AC producer
Establishment of Alborz Polar Company
Idea formation for establishing a copper tube manufacturing factory
Launch of the second production line, increasing capacity and adding carbonated and flavored beverages
Beginning of installation of production machines and equipment:
ALEF was formed as an investment holding with a clear focus on long-term value creation.
Pakshoma produced its first copper tube in February 2025 and successfully exported it to the international market by July 2025.
