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Home Appliances
solutions story

Since 1974, home appliance solutions have been one of the core business divisions of ALEF Industrial Group — built on a continuous commitment to quality, innovation, and an evolving understanding of everyday living.
At ALEF, we believe technology creates real value when it improves comfort and quality of life. That is why every product is developed with a focus on reliable performance, energy efficiency, and user-centered design.
Today, supported by advanced industrial infrastructure, experienced professionals, and collaborations with trusted global partners, ALEF home appliance solutions continue to serve millions of Iranian households.

Pakshoma, Built on Quality, Driven by Progress

Founded in 1976, Pakshoma began with a clear vision: to create reliable home appliances for Iranian families. Through Iranian engineering expertise, modern technologies, and collaborations with trusted international partners, the brand has built its path on quality and sustainable growth.
Today, with advanced manufacturing infrastructure and a continuous focus on innovation, Pakshoma stands among the trusted names in Iran’s home appliance industry.
The story of Pakshoma is a story of commitment, expertise, and quality trusted across generations.

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Candy

Candy is a home appliance brand founded in 1945, with over 75 years in the industry. This Italian brand combines innovation, convenience, and affordability in its products. Since 2014, Candy has developed smart appliances with its “simply-Fi” remote control system. Candy entered the Iranian market in 2016, and ALEF is its official representative, offering products that meet international standards.

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Kenwood

Kenwood is a globally popular home appliance brand with over 75 years of heritage. Since early 2021, ALEF has introduced Kenwood’s major appliances, including air conditioners, to Iran. The product category now includes refrigerators, freezers, washing machines, dishwashers, vacuum cleaners, and air conditioners.

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Pak Service

Our Customer Service Center, known as “Pak Service,” specializes in expert support for home appliances and air treatment products. Focused on customer satisfaction and loyalty, every interaction aims to deliver clear guidance, quick issue resolution, and build lasting trust.

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