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Home Appliances
solutions story

ALEF Group has been active in the home appliance industry since 1974, making this one of the Group’s longest-standing business areas. More than five decades of appliance manufacturing, industrial development, and understanding the needs of Iranian households have shaped the capabilities behind this business today.

As a home appliance manufacturer in Iran, ALEF believes technology creates value when its benefits are felt in everyday life. Reliable performance, energy efficiency, build quality, and ease of use guide the way products and home appliance brands within the Group are developed.

Today, ALEF’s home appliance manufacturing capabilities are supported by established industrial infrastructure, experienced professionals, and international partnerships. Each of the Group’s home appliance brands in Iran has its own identity and market position while benefiting from ALEF’s broader manufacturing experience.

Pakshoma, Built on Quality, Driven by Progress

Founded in 1976, Pakshoma began with a focus on developing reliable home appliances for Iranian households. Over the years, Iranian engineering expertise, modern technologies, and collaboration with international partners have shaped the brand’s manufacturing capabilities and product development.

Today, supported by established manufacturing infrastructure and continuous investment in technology and innovation, Pakshoma continues to strengthen its presence in Iran’s home appliance industry.

Its journey reflects decades of experience, commitment to quality, and a consistent effort to understand and respond to the changing needs of Iranian families.

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Candy

Founded in Italy in 1945, Candy has more than 75 years of experience in the home appliance industry. The brand has developed its products around a combination of practical innovation, ease of use, and accessibility.

Since 2014, Candy has expanded its approach to connected appliances through the “simply-Fi” system, enabling remote access and control across selected products.

Candy entered the Iranian market in 2016, with ALEF serving as its official representative in Iran. Through this partnership, the brand’s home appliances are offered to the Iranian market in line with its international product standards.

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Kenwood

With more than 75 years of heritage, Kenwood is an international brand with a broad presence across home appliance categories.

Since early 2021, ALEF has introduced Kenwood major home appliances to the Iranian market. The portfolio includes refrigerators and freezers, washing machines, dishwashers, vacuum cleaners, and air conditioning products.

Through this partnership, ALEF brings Kenwood’s international home appliance portfolio to Iran while supporting its presence and development in the local market.

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Pak Service

Pak Service is the customer service and after-sales support center for home appliance and air treatment products within the Group.

Its role extends beyond resolving technical issues. From product guidance and service coordination to follow-up and support, Pak Service is designed to provide customers with clear information and practical assistance throughout their experience.

The focus is simple: reliable support, responsible service, and relationships built on trust over time.

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