News & Events

Yalda Night was an opportunity for the Alef family to celebrate one of Iran’s most cherished traditions while also spending time together, revisiting our shared identity, and learning more about the brand’s journey. To mark the occasion, Alef organized an online Yalda competition for colleagues. The questions were based on Alef’s brand Credential and its affiliated brands, giving employees a…

Alef, in collaboration with Garnet Platform, presents: Before they come to life, story-driven puppets are nothing more than a combination of fabric, color, movement, and sound. What turns them into memorable characters is the world built around them, a world shaped by behavior, logic, voice, personal history, relationships, and distinctive traits that allow audiences to connect with them. In puppetry…