-
Culture & Life at ALEF
Exploring Saadi’s Gulistan with Alef
As part of Alef’s cultural programs, the “Exploring Classical Persian Literature: Saadi’s Gulistan” workshop was held in collaboration with Garnet Platform and led by Amir Hassan Cheheltan. The program offered participants an opportunity to revisit one of the most important works of classical Persian literature and engage more closely with Saadi’s world of ideas. Although Gulistan was written centuries ago,…
Read More » -
Career Growth & Development
AI for Everyone: A New Step Toward Awareness
As part of the ongoing “Shared Story of Awareness” campaign, the specialized “AI for Everyone” event was held in collaboration with Garnet and the UNESCO Innovation and Technology Club. The event was designed to bring both general and professional audiences closer to a deeper understanding of artificial intelligence and its growing role in everyday life. The program took place on…
Read More » -
Culture & Life at ALEF
Celebrating Mahmoud Dowlatabadi with Alef
To mark Mahmoud Dowlatabadi’s 85th birthday, Alef, in collaboration with Garnet, hosted a special event honoring one of the most influential figures in contemporary Iranian literature. The ceremony was held on August 4, 2025, at Ein al-Dowleh Mansion and brought together a number of prominent writers, artists, and cultural figures. It offered an opportunity to reflect on the literary journey…
Read More » -
News & Events
Yalda Night with Alef
Yalda Night was an opportunity for the Alef family to celebrate one of Iran’s most cherished traditions while also spending time together, revisiting our shared identity, and learning more about the brand’s journey. To mark the occasion, Alef organized an online Yalda competition for colleagues. The questions were based on Alef’s brand Credential and its affiliated brands, giving employees a…
Read More » -
Culture & Life at ALEF
Alef Labor Day Celebration
The Alef family is shaped by your dedication, support, and the path we continue to build together. Labor Day gave us an opportunity to reflect on this shared journey, one that moves forward through your hope, teamwork, and everyday efforts. To mark the occasion, a range of activities and gifts were prepared for our colleagues. These included Filimo subscriptions for…
Read More » -
News & Events
Iraj Tahmasb Puppetry Masterclass Registration
Alef, in collaboration with Garnet Platform, presents: Before they come to life, story-driven puppets are nothing more than a combination of fabric, color, movement, and sound. What turns them into memorable characters is the world built around them, a world shaped by behavior, logic, voice, personal history, relationships, and distinctive traits that allow audiences to connect with them. In puppetry…
Read More »